Well-Defined Packages Help You Save Time and Money

Put a bunch of freelance web designers in a room and ask them what the most difficult part about dealing with clients is, and nine out of ten will tell you it always comes down to prices and expectations. Customers want to get the most bang for their buck (understandably) and will often ask for the Taj Majal on a tin house budget (not so easy to stomach); that’s where clear payment structures come to your aid.

A well-defined package will lets the you know exactly what your money is buying: a set number of pages, responsive web design, mailing list setup, shopping carts, SEO, logo design – you name it. You need to think in general terms in order to achieve this; what do most clients really need to get their websites going? Every feature not included in the client’s chosen package should be paid as an extra and you should inform your customers about that fact before getting down to work in order to avoid misunderstandings down the road.

Less haggling about extras translates into more time actually working and clients with more realistic expectations about the scope of their projects.